Home textile industry transformation and upgrading trend brand is the mainstream
Warm fabric, gorgeous cloth covered with exhibition hall, foreign designers hard to "cry" to explain this year's world trendy home soft fitted with; Chinese and foreign textile brand everywhere, the living room corner or warm Gui, a scene booth for visitors to move Do not start ...
From August 27th, the three-day China International Home Textiles and Accessories (Autumn and Winter) Expo in Shanghai New International Expo Center curtain. This exhibition revealed the transformation and upgrading of home textile industry ushered in vitality.
Brand trend is obvious
From this industry with the "wind vane" significance of the International Home Textiles Fair, the home textile market is still not small, and brand development of the industry transition trend has been established. Following last year's data are breaking the historical record, this year's home textile exhibition scale again upgrade, there are 31 countries and regions, 1322 exhibitors, including domestic exhibitors 977, overseas exhibitors 345.
Textile enterprises have shown the latest R & D results and the best products. To the brand brand museum, for example, Fu Anna, Lorraine, Mercury, Baoman and other well-known brands without a absence, showing or aesthetic, or luxury, or fresh, or simple brand design style, brand recognition, Clear market, to the differentiated development of the brand, to avoid low-cost vicious competition to bring hope. And Yuhang, Haining, Tongxiang, Nantong, Shaoxing and other textile industry cluster focused on the main industry to brand than the high, but no longer on the production of the hero.
Consumers "one-stop shopping", "lifestyle consumption" of the new concept has also been concerned about the enterprise, the overall program marketing to become the choice of the public brand, which can cultivate higher consumer brand loyalty, and profit margins are higher. The home textile exhibition stressed that "big textile" concept, to create the overall experience of the museum-style display. Exhibits cover curtains, sand release, memory / function pillow, core type down products, towels, kitchen and bath with textiles and leather wall covering, home accessories and blankets and many other categories.
Both inside and outside the market are hot
Home textile industry to pick up, but also benefit from the international and domestic market operations. Industry insiders, China's textile industry is currently the overall quality of good operation, production growth is stable. On the one hand, the international market to accelerate the trend of diversification, export growth is strong, on the other hand, domestic sales to maintain a good growth, as the pillars of industry development. An exhibitor said a few years ago, nearly half of the international market sales have rebounded recently, and he also found a long-term cooperation in the country buyers.
The China Merchants Association VIP Business Matching Meeting has invited about 800 domestic large and medium-sized department stores, and in the exhibition, the exhibitors from Russia, Brazil, Australia, Greece and other places of the important group of customers buyers, and exhibitors business matching; Site business party activities, the intention of the past for the foreign trade of high-quality textile products into more than 10 provinces and cities in the mall.
Compared with the international market, in recent years, domestic market development faster, in turn, to attract international companies to come. Exhibition, many European companies have appeared, to show European-style home style. Among them, the Turkish pavilion in the 2012 German red dot design award winner Elvin company, and the British MYB textile company is the world's only Nottingham lace design team, which issued more than 300 new wool tulle. The prestigious Italian high-end fabric exhibition Proposte also organized the podium for the first time in China International Home Textiles Exhibition. Since the establishment of the exhibition in 1993 has been to maintain the "small size, high quality" principle, the exhibitors and the audience have a strict screening, the home textile exhibition, the pavilion area of about 1,200 square meters, organized forty or fifty from Italy and other European countries to participate in the top fabric suppliers.
Whether the survival or not depends on the transition
There are marketing experts have said that only sunset business, no sunset industry. From the home textile exhibition is not difficult to find, as the traditional industry, the textile industry is trying to transform, from the past to sell products, to now sell fashion, selling style, selling ideas, selling trends. Products will be surplus, will collapse, fashion is never ending.
Fashion trends have become the focus of the show. Exhibition, the Chinese home textiles industry association popular trend research and promotion studio launched "2014/15 Chinese home textiles fashion trends", through the domestic and foreign market full investigation and analysis, from the consumer's lifestyle and emotional needs, launched the " Cocoon "," ancestors "," time "," colorful "four trends theme, to convey a new season home textile fashion, and guide enterprise product development, and promote the design of home textile industry innovation.