Turkish textile to seek China's high-end textile market
Faced with the growing consumer demand for high-end products in China, Turkish textile enterprises have been regarded as one of China's key markets for the future. Unique cultural heritage, advanced manufacturing technology and strict control of product quality, so that Turkey's textile products in the international industry has a high reputation, especially in some of the bathroom with textiles in China also has a loyal consumer. Turkish textile production enterprises in the form of national pavilions in Shanghai, China International Home Textiles Exhibition platform to promote the brand for several years, through the continuous development of agents and distributors, their products in the terminal market is more and more Chinese consumers Understand that the market awareness gradually improved. At the end of August this year, the Shanghai International Home Textiles Exhibition, the Turkish pavilion still occupy the most prominent position of the International Pavilion, becoming one of the most compelling overseas pavilions.
Chinese market charm difficult to block
Turkey Pavilion this year, a total of 51 exhibitors, exhibitors in the absence of familiar faces. Some brands have been exhibiting for several years, showing the Turkish textile industry on the Chinese market continued concern and in-depth market development expectations. Osuan Canik, vice chairman of the board of directors of the Uruguay Textile Exporters Association, said in an interview on the first day that the US market has seen a weak recovery since the beginning of the year, compared with the Chinese market, which has been a major concern for the Turkish textile industry. Turkey is one of the world's three largest exporters of home textiles, in 2012, Turkey's textile products export volume of 3 billion US dollars, the main export products categories include: curtains decorative fabrics, towels, bathrobes, bedding, because of its products in the process, Design advantages, in Europe and the Russian market has a high reputation.
Each year in the form of pavilions at the China International Home Textiles Exhibition debut, is the Turkish textile industry to understand and in-depth development of the Chinese market an important way. With the growth of Chinese consumer income, rich people on the quality of life needs are also rising, which brought a great opportunity for the Turkish textile. A huge population base, but also to make China a very fancy Turkish textile market. According to Ulu Da Textile Exporters Association statistics, in 2007, China's textile industry in Turkey, the export market is only ranked No. 73, and after years of overseas market promotion, in 2012, China has entered the Turkish textile export market top 20 The In the future, China has been listed as the top ten target list of Turkish textile export market.
Looking for agents to clear the channel
In the Turkish Pavilion, the color is white, soft, terry plump "DRAHOMA (Duo)" brand Mianjin and bathroom products to attract the attention of reporters. "Duo Ma" is the Turkish eke Textile Group's high-end bathroom with textile brands, from cotton yarn production to finished product processing, all in Turkey's textile industry developed areas Denizli (Denizli) completed. Denizli is Turkey's famous cotton producing area, with abundant supply of cotton raw materials. Advanced untwisted yarn processing technology and excellent water quality, so that "Duo Ma" bath with textiles in Turkey and the international market has a high reputation. At present, the brand by Meng Jie home textile exclusive agent to enter the Chinese market has been 3 years. Talk about the reasons for cooperation between the two sides, the brand agent of the Chinese manager Li Yeoping said a few years ago when I contacted the customer to understand that some domestic high-end consumers have a soft spot for this brand, when there is no agent, brand followers Through the Hong Kong, Taiwan into a box to Daigou, which makes Meng Jie see high-end home textile products market potential.
The Mengjie brand of textile products line is mainly the production and operation of bedding, high-end bathroom towel products in the field of space is blank, so the introduction of "Duo Ma" high-end brand agents, the brand retail stores will be the product category rich and perfect. The company went to Turkey on the brand after field visits, the "Duo Ma" products began to quickly through the dream of the outlets, distribution channels to enter the Chinese market. "At present, Meng Jie in the domestic more than 3,000 stores, 'Duo Ma' has been in 40% of the store to achieve delivery. Excellent product price, get a positive market feedback, we intend to expand the product to all stores. "Li Ye Ping said.
Cooperate to find opportunities for complementarity
In many of Turkey's home textiles category, Meng Jie only chose the agent bathroom with textiles. The reason, Li Ye Ping said, from the consumer habits and psychological point of view, the Chinese consumer demand for bedding more heavy and high-density products, and because of cultural differences, Turkish bedding focus on breathability, fabric is thin, So the Chinese market is not easy to accept. The choice of agents for Turkish bath textiles is taking into account the market structure of similar products in China. Domestic towels and other baths with textile production mostly concentrated in Jiangsu and Zhejiang Yiwu area, the product grade is not high, so high-end sanitary textiles in the domestic market has a larger space. It is understood that, in addition to "Dolma", the dream Jie also ee textile group's another high-end luxury brand "Hamam (Harman)". "The Hamam word itself is the meaning of the Turkish bath, and the brand has a strong cultural background in Turkey, and the company will further strengthen its cooperation with the interior design company through further supporting projects for high-end real estate," said Li Yiping. China 's market sales.