To explore the new trend of development of textile industry
In the first half, home textile enterprises encountered resistance in the traditional channels, domestic sales fell year on year. Through the research found that the demand for home textile consumer market is there, but the consumer's spending habits and needs have changed. Therefore, the textile enterprises in the broaden the channels, to seek business opportunities need further improvement
The first half of this year, the textile industry export growth is more robust, but the domestic growth rate has been significantly down, the industry situation to the textile enterprises have brought some challenges.
In this case, the 19th China International Home Textiles and Accessories (Autumn and Winter) Expo recently held in Shanghai as scheduled. As has been loved by enterprises and consumers home furnishing exhibition, the collection from 31 countries and regions, nearly 1321 companies, in addition to consumers and distributors to bring the latest trend of home textiles, but also show around the world The most fashionable, the highest technological content of home textiles products.
Fresh scraping Europe and the United States wind
The diversification of the international market is one of the characteristics of the current development of the textile industry. Compared with foreign brands, domestic textile enterprises are still a certain gap. European textile design has been leading the Chinese enterprises, if you want to design par, we must learn in innovation, and innovation in the growth
In the current home textile exhibition, the reporter found that the number of foreign visitors compared with the previous increase significantly. "The first day of the opening of the home textile exhibition, the number of foreign visitors increased by 30% .This shows that the pace of development of China's textile industry has been accelerating, get more foreign textile enterprises, customer recognition, home textile exhibition influence is also expanding. "China Textile Association, said Yang Zhaohua.
In overseas exhibitors, this exhibition is particularly favored by European manufacturers. "It is particularly worth mentioning that this year's debut of the European pavilion, we hope that by the European high-end furniture fabric manufacturers to the home textile exhibition, allowing more consumers to see the world's top textile products." Franklin Exhibition (Hong Kong) Co., Ltd., general manager of Wen Ting said that as one of the organizers, the Frankfurt company for the exhibition brought Intertextile international fashion home fashion trends released, China's textile trends released, the International Wool Board "International Wool Art Exhibition" And other activities for the participants to provide 2014/15 home textile trends, interior design, market information and other aspects of information.
In addition, the exhibition also invited more than 100 overseas invited VIP buyers to participate in business matching plan. At the same time there are seven overseas buyers delegation and the joint 11 textile trade associations around the world to promote the buyer invitation program.
"The data show that from January to May this year, China's exports to the United States, Japan and Europe accounted for 48.5%, and the export scale was basically stable, while the growth of emerging markets," said Yang Zhaohua, "the diversification of the international market is becoming one of the characteristics of the current development of the textile industry. China 's exports increased by 46%, the Middle East increased by 10.4%, ASEAN increased by 34%.
Match is the trend
In recent years, many home textile brands have launched the so-called "one-stop" home museum, display to bed-based, other secondary home furnishings supplies. It should be noted that consumer groups in the home when more and more attention to decoration, furniture, cloth, jewelry between the coordination and integrity. Home textile industry in the past the traditional business model can not be this valuable customer resources to effectively use
"Every year home textile exhibition I will see, every time I have never seen new products, this is the home textile exhibition to attract my place." Wang Yan can be described as a regular home textile exhibition visitors, but this year she is with the task of. "I'm going to get married soon, the new house has been renovated, how can the layout is still a problem." No, I thought home textile exhibition looking for inspiration.
Reporters found that the current home furnishing exhibition booth layout compared with the past, more complete, stylish, distinctive style. From the current home textile business trends, integration is the trend of household goods industry trend. Many brands have broken through a single type of bed items, developed by the standard four sets of bath towels, bathrobes, home service overall model, and began to match the aroma, sleep music and other complete home life concept. Hoping to allow consumers from the wedding, move and other rigid demand for the development of multi-angle habitual consumption.
To the German brand Long Lok Fu, not only high-quality jacquard bedding, there are mattresses and a variety of toiletries, so that users feel the experience to unity. It tries to occupy all the home space, so that users are accustomed to a feeling. Domestic consumers are familiar with the Belize brand in the perfect bedding style at the same time, but also actively expand the product line, the production is the core, Zhenxin, summer supplies, children's products. "We also introduced a textile fabric storage box, hoping to market in the sub-market at the same time the concept of new lifestyles will be imperceptibly passed to the user." Belize related person in charge told reporters.
"Yang Zhaowen told reporters that, has been, wallpaper, furniture, cloth, lighting, jewelry dealers have a group of common customer resources - the company has a long history of home textiles, - is decorating home consumer groups. This year, the home improvement exhibition home furniture museum, jewelry, wallpaper and fabric goods organically together, set off each other, to promote the overall sales, not only for consumers to provide a convenient, more full use of existing customer resources, to achieve the store Profit maximization.
Demand diversification
Consumer demand for home textiles more diversified, only beautiful appearance and warm and comfortable has been far from being able to meet the high standards of consumer selection of home textiles. Therefore, the use of new materials, new technology elements, this year's textile industry to become a major trend
Nowadays people's consumption concept has also changed, for the quality and fashion requirements are getting higher and higher. However, the domestic textile industry is currently the brand rate is low, the industry is facing the pressure of transformation. "The needs of consumers determines the textile enterprises in the expansion of channels to seek business opportunities on the development of the current development of electricity is not the only way out, identify the needs of customers, enhance the value-added products, make customer satisfaction is the product is Key. "Yang Zhaohua said.
In the textile industry to seek transformation, to explore new development ideas in the process, by building the concept of brand of eco-home textile products sudden emergence, has successfully entered the consumer market, a textile industry to become a major highlight of the transition.
Tongxiang as the first organization of textile enterprises group debut of the industrial clusters, with "China's textile fabrics town" marijuana town, "China flocking textile town" Tu Dianzhen and "China Silk was the town" Chau Chingzhen three home textiles Gold signs. In the village was the town of Chau Chau, silkworm mulberry industry has been the leading local rural economy industry. In recent years, silk is its green, natural health characteristics, more and more popular by the public, the town of silk industry has been rapid development, formed a set of silkworm, cotton, research and development, production and sales in one relative Complete industry chain.
It can be seen that the concept of green, ecological in the textile industry has become more and more attention and attention. Science and technology home textiles came into being, home textile product structure has been from the past "economical and practical" to "functional, decorative, health, environmental protection" diversified direction of transformation, science and technology home textiles as more and more enterprises chase the target The
In the current home textile exhibition, there is no lack of scientific and technological elements of textile products to give higher value-added cases. "Happy home textile launch of the fragrance finishing products, to bring consumers the sense of touch and smell the dual feelings, can affect the function of the five internal organs, illnesses and physical; Violet vitality of the successful development of home textiles, so that the vitality of sleep for consumers to bring a more comfortable and healthy The use of advanced production technology, green, ecological raw materials transplanted to the bedding, to the consumer to create a safe and comfortable atmosphere of the health. ".... Yang Zhaohua for the exhibitors of the exhibits familiar, I believe that these truly meet the needs of consumers of products and space will continue to develop.