Home textile industry is the first serious but breakout advantage is still obvious

Information disclosure from the first half of listed companies, the three major textile industry listed companies slowdown in growth, there are individual negative growth situation. Analysis of the experts, the second quarter of the textile industry textile industry is off-season sales, terminal sales generally unsatisfactory, operating income growth is lower than expected may be the main reason. At the same time, through the expansion of the channel to achieve the growth rate of sales growth, is the general pattern of textile enterprises, but to see that this extension of the expansion, not all achieved the original intention of corporate sales growth.

Shop investment management costs, labor costs, coupled with irrational shop subsidies, therefore, originally wanted to join the new stores, expansion of sales outlets, to achieve rapid sales growth, the result may be counterproductive. In this case, the textile industry was hit by the textile industry really go to the doldrums?

I believe that China's textile industry is only temporarily trapped in the current overall downturn in the socio-economic environment, the outlook is still optimistic. Compared with the developed countries, the domestic home textiles accounted for a small, low market concentration, which means that the textile industry is still a broad space for growth. From the actual situation in China, the demand for relocation is still the main driving force to stimulate the consumption of home textiles, benefiting from the release of rigid demand and a slightly relaxed monetary environment. The gradual return to the housing market is nothing more than a positive for the current sluggish textile market Signal. In general, home textile consumption lags behind real estate sales 6 months to 12 months or so, therefore, can be expected at least six months, the textile industry will usher in a new development opportunity. At present, can be regarded as the textile industry before dawn the most dark time.

Of course, we can also see many brands to actively respond to the current downturn in the industry, take the initiative to break through, according to the current situation targeted to make market adjustments, the market reacted enthusiastically. Love is the most typical case of home textiles. More love home textile business performance in the first two quarters of the overall decline in sales, has been a good result to maintain a high performance growth, so that other textile enterprises catch up.

More love home textile in the first half of the initiative to break out of the textile market, strengthen the market mechanism to promote sales to win the initiative to expand the market demand, the results significantly. On the one hand more love home textiles through preferential policies to join the 15 million to join the subsidy costs to attract and support the new franchisee shop, to achieve the first half of the cumulative new stores opened more than 110 (excluding Sichuan Chongqing region), a single Brand new franchise stores first. On the other hand, through the national manufacturers of promotional activities, more love home textiles to Rangli promotional behavior feedback to the vast number of consumers, expanding domestic demand structure, win-win double benefit of large-scale promotion so much love home textile from the downturn in the textile economy, , To win the market. It is reported that in the first half of 2012, more love home textile to stable sales growth to maintain the industry's best growth rate, the development prospects are very optimistic.