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Home textile industry to expand the department store to change the business model

2017-10-26 14:49:44 Yiwu LiXin Textiles Co., Ltd. Read

This year, China's consumer market slow stabilized, a slight rebound. According to the National Bureau of Statistics, in the first half, the total retail sales of social consumer goods has increased. Among them, the rural consumption growth faster than urban consumption, commodity consumption growth faster than food and beverage consumption, network consumption growth faster than the store consumption, small micro-enterprise sales growth faster than large and medium-sized enterprises, the central and western regions grew better than the eastern region, Slowed down and profits generally fell.


From this series of changes is not difficult to find, the Chinese textile industry in order to further expand the department store channel, we must change the existing business model, according to changes to make the appropriate adjustments. At present, the Chinese department store retail industry mainly presents five characteristics:


First, in the case of rapid growth of network channels, the entity should be accelerated to adjust retail, to reverse the dilemma.


Second, the retail channel sink, to the three or four lines of the city extension.


Third, portfolio innovation, business model transformation. First of all, efforts to increase the proportion of self-management, expand the scope of business buyout, and based on customer demand for consumer products to develop its own brand, enhance profitability. Second, the combination of innovation in the format, rich and perfect service package, enhance the experience of consumer experience, to provide a wide range of consumer enjoyment.


Fourth, the reorganization of mergers and acquisitions cross-border business, business model constantly new.


Department stores to other industries in the depth of the expansion continues to intensify, within and outside the industry mergers and acquisitions frequently increased, powerful combination, complementary advantages, heavy fist to build commercial aircraft carriers, other industrial capital have also entered, has introduced a new business model.


Fifth, the application of modern information technology, industry to accelerate the development of upgrading. With the advent of high cost and micro growth times, retail enterprises make full use of modern information technology, improve supply chain efficiency, strengthen the fine management, explore the "big data" era of marketing, focus on creating enterprise "internal force" to improve Overall management performance.


The development of China's retail industry, the rise of a hundred years ago, the development of a hundred years. Looking back, after the reform and opening up, in China's economic take-off, the improvement of living standards and opening up and other factors under the co-sponsored, China's retail industry has shown a magnificent change, to achieve the extraordinary historical leap.


Facing the future, in the face of the new trend of world economic development, in the context of China's accelerated economic transformation and structural adjustment, China's retail industry is undoubtedly one of the most challenging and most promising industries. In an unprecedented gesture, in the changing market environment in constant innovation and breakthrough, in the endless times to achieve new changes and beyond.